Adam
Whippy
Creative technologist and AI product leader who transforms cutting-edge technology into business value. Twenty years building teams, products, and strategies at the intersection of innovation and execution.
From Agency Innovation to AI-First Products
My career has been a progression from understanding search algorithms to building the algorithms themselves—and crafting the experiences that make them useful. I started in the agency world, leading the SEO practice at 360i—the #1 search marketing agency recognized by Forrester—where I served Fortune 100 brands reaching over 430 million searchers annually.
That foundation in understanding how technology serves customer needs led me to BrightEdge, where I shifted from consultant to builder. I developed scalable automation products, built internal tools with modern stacks, and learned to ship software that customers actually used—growing one product 5x in installs and MRR over 6 months.
Today at Profitero+, I'm doing what I love most: leading cross-functional teams to build AI-first products from zero to one. Over three years, I've worked daily with frontend developers and product designers to stand up a cohesive B2B application supporting complex workflows with intuitive UX. I took our Content Optimizer from concept to 100+ enterprise customers, scaled a team of 24 engineers and 7 product professionals, and pioneered the integration of LLMs into our product architecture since GPT-3.
The thread throughout? Equal parts technical depth and design thinking—the ability to translate complex technical capabilities into products that feel effortless to use. Whether prototyping in Figma, collaborating in code reviews, or finding creative solutions to technical constraints, I bridge the gap between what's possible and what's delightful.
Product Leadership
Leading cross-functional teams of 24+ engineers, product owners, designers and analysts. Driving strategy, roadmap, and execution from concept to scale across 100+ enterprise customers. Responsible for Profitero's overall UX development and product vision.
UX & Product Design
Three years collaborating daily with frontend developers and designers to build cohesive B2B applications supporting complex workflows. Working in Figma to provide vision and tactical direction. Prototyping interactions and finding creative solutions to technical constraints that enable meaningful UX enhancements.
AI & Machine Learning
Early mover integrating LLMs into product since GPT-3. Building RAG-based systems, fine-tuning models, and developing agentic workflows. Collaborating daily with data scientists on GNN-based ranking and applied AI capabilities.
Full Stack Development
Shipping production React/Firebase applications. Scaling solutions via API, Kubernetes, Celery, and modern database technologies. Making key technical decisions while maintaining focus on user experience and product quality.
VP, Product Strategy
- Launched AI-first SaaS ecommerce product from 0→1, scaling to 100+ customers across 400+ categories
- Built RAG-based compliance system increasing precision from ~70% to 85%+ through fine-tuning
- Led 24 engineers and 7 product team members; shipped React/Firebase application to production
- Reduced deployment time by 50% through data optimization and model improvements
Sr Director - Product R&D
- Led GTM for SEO automation product "AutoPilot" growing 5x in active installs and MRR over 6 months
- Scaled reporting automation (Kubernetes/PostgreSQL/Hadoop/FastAPI) for enterprise customers
- Built Python/Vue/TypeScript app to support sales pipeline development, serving 7k+ analyses for 150+ internal users
Group Director, SEO
- Led SEO practice for Fortune 100 brands serving 430MM+ searchers annually
- Drove 60% revenue growth YoY by lifting average retainers 34%
- Pitched and secured $6MM+ in new business from enterprise clients
- Grew department to 20+ team members focused on innovation and excellence
AI & Machine Learning
- LLMs, RAG systems & fine-tuning
- Natural language processing
- Graph neural networks (GNN)
- Agentic workflows & orchestration
- Model optimization & evaluation
Full Stack & Infrastructure
- React, Firebase, Vue, TypeScript
- Kubernetes, Docker, Celery
- PostgreSQL, Hadoop
- FastAPI, Python
- API design & scaling
Data & Analytics
- Snowflake, BigQuery
- Pandas, Dask, Spacy
- Domo, Grafana, Data Studio
- BI & data visualization
- Experimentation frameworks
Product & UX Design
- Figma prototyping & design systems
- Complex workflow design
- B2B application UX
- User research & discovery
- Interaction design
- Creative problem-solving within constraints